180 GRADOS opened its concept store in November of 2011, in the heart of the bustling Colonia Roma, Mexico City. The principal aim of 180 GRADOS is to change the way fashion is consumed in Mexico City by presenting options aside from fast fashion.?180 GRADOS needed a solution to interact better with their online customers, not only for the local customers, but particularly the customers from the U.S. and around world. Website People took the opportunity to learn the ?Spanish language and designed a bilingual?Shopify website for 180 to attract both Spanish and English speaking customers. At a result, 180 GRADOS is now able to connect their inventory from their own POS to the Shopify online store, and provide an user-friendly web interface for local and international shoppers.