We’ve all heard of those big promises –
“You’ll rank on the first page”, “Your website will bring you sales when you sleep”, “Your Facebook will generate new clients”…at the end, none of those matters unless the result is being delivered.
Most business owners measure the success of an agency or consultancy with how many awards they have on their “about” page or how beautifully they can put together a well-designed website.
For us, the only thing that matters – is the results that our clients get.
Please take some time to have a look at the testimonials, feedback, the process and the webinar replay below. And when you think it’s time to change and scale your business, book a free strategy call and see if we can help you accelerate your path.
– Will C
“The best way to get something done is to begin.”
Take their words…
“This is amazing – This process is so different than what I’ve been doing and I pinch myself every time I see another booking comes in”
Michael had a website for his meditation business but it wasn’t generating the traction that he wanted nor helping him to get his message across. After going through the process, he is now reaching his target audience daily and generating consistent enquiries to fill his bookings and quickly scaling his business.
Michael, Private Meditation Instructor and Studio Owner, Melbourne VIC
“From 1-2 enquiries a week to now at least 6-7”
Lorraine had a website that was getting roughly 300 monthly traffic from Google but she wasn’t able to convert the traffic into enquiries. After going through the process, she is now consistently generating enquiries and drop-in customers from her website. More importantly, she is now to get her message across and attract the right type of customers that value her quality.
Lorraine, Cattery Owner, Melbourne VIC
“We can’t believe how much better this is”
As one of the most “well-funded” rotary clubs in the world, RCoB was having a hard time conveying their message across to their community using their website and struggle to define the real purpose of their it. After going through the process, they’re now able to clearly communicate with their visitors, volunteers, potential club members and begin serving more people.
Cath, Rotary Club of Balywn, Melbourne VIC
My site doesn’t have a lot of traffic, would it work?
Traffic is a big part of every successful website, but everything needs to be sequential. Most businesses waste money and time on marketing because they blindly chase after the number of traffic, ranking on Google, likes on Facebook and end up being in a race to a dead end. We will guide you on how to get quality traffic with SEO and paid ads, but before that, you must have a strategy and plan in place on how to turn those traffic into opportunities.
What if I don’t have a website yet?
Most of our clients start with an old website and some don’t even have a website yet. If you’re starting, you don’t need to have any website created right now. The most important things you need are 1) legit great services or products to offer 2) a clear message 3) the ability to close sales when leads are presented 4) a reasonable amount of time to work “on” growing your business.
What if I am not tech-savvy?
It’s an advantage to have some tech backgrounds and knowing how to use the tools, but the mindset and strategy are the real deal breaker. The only two things that will stop you from doing it are the lack of the willingness to try and consistency. There’s no programming or any tech background required. However, you do need to have basic knowledge on how to edit your website, using Facebook, etc.
What if I don’t know how much traffic I have?
Most businesses don’t know how much traffic they have. You’re not alone! If you don’t have any tracking system on your website or you don’t how to access it, that’s okay. There are many ways to find out the numbers and we highly encourage you to set it up now. More importantly, you need to know how many leads and sales you get from your website so you can keep track of your results and improvements.
A quick overview of the process
1. Targeting & Messaging
This is the foundation of why this works. It’s not the ads, nor the website. It’s about the connection with your customers. This first step, we’ll craft a simple, clear and compelling message together that your market will engage, can’t ignore, and wants to buy from you.
2. Market Temperature
Most marketing campaigns fail either because they don’t have a message, or have not tested their message. This step will be putting your new message to the market and let THEM tell you if your message is on point before spending massive budgets and time on paid ads and implementation. Most clients begin to get engagements and enquiries while testing their message, typically within the 2nd or 3rd week.
The third step is all about implementing the message that you’ve created, tested to your website, sales funnel (if necessary) and ad campaign, from your website headline, body text, ad copy to ad image. All the tech is extremely easy and simple to set up. If needed, we’ll have support to help you with the tech.
4. Automation & KPIs
The final goal is to have all the KPIs (Key performance indicators) locked in, e.g. cost per enquiry, cost per order, etc and automate the whole process using tools and software so you can have consistent sales opportunities coming without putting more work and hours into it.
Copyright 2018 – Website People Pty. Ltd.